Also sprach Der Dazspaz, Dec 06:

"The fonn are so small, so can easily centralised it...
I say the FONZ! The Fonz is no so big lah
_______
... Aiyah... Don't like that one."

Last night: Boss-lady might have got some satisfaction from telling me that clients have been complaining about my copy. But is it "mine"? Since when has anything of mine gone to a client without it being filtered through and "twigged" by the Boss-lump? It just doesn't happen that way ( Read more... )

Last night, after several weeks of her giving me consistent subliminal floggings, the Boss-Lady switched to hysterical hollering and childish mardies after I dared defend myself and point out that the work she was damning was hers, not mine (twenty-six word headlines, with exclamation marks. I ask you). Don't know what she expected, but she looked ( Read more... )

today's the day i heard someone interviewed on the BBC world service saying that that are more people in slavery today than there were in Lincoln's time ( Read more... )

Yes, this *would* count as one of the worst days at work i ever did have. And if i defend myself for the shit i am in: i'll be getting fired for ruffling the cheap-as 2nd Chance-stylee feathers of the big hen. And i'm cornered because of the ambiguous male/female relationship of the bossbird and bossman... none of which is worth mentioning (unless ( Read more... )

Always steel yourself for a twinge in the heart when you're writing stuff geared to Kids that first has to get past dull-brained clients. They always say make it "fun", and Tajmall accordingly tags a milk drink as "MOOO JUICE!" (to be said with a friendly monster voice) and provides crude & colourful thick felt-tip cartoons of clumsy cows having a ( Read more... )

My grasp of lingo is warped, so I've no right to giggle at examples of bad English. But seeing as I work in a place that fancies itself as an ad agency in "worldclass" Singapore, I surely have some right to mention little ironies my colleagues seem immune to. Today's would be email from a client instructing that: "i am actually looking for at least ( Read more... )

Just sussed the maybe-why reason that a client insists we use a particular headline for a large "lifestyle window" outside a large building on Orchard Road. The client is a large multinational F&B chain. Their desire is to be inviting. They intend to do this by ordering them thus:

Be welcomingI now suspect that they found this line in their ( Read more... )

Just got a message from my "Creative Director" (the Boss) that a tiny line on a tiny leaflet with a tiny lifespan "do not sound interesting" (that's a comment, not a command). Luckily she provided her own examples of "interesting". I could not make this up (unless I was pretending to be Gollum or Yoda):

Delifrances cakes make perfect for your ( Read more... )

Want to be Miss Singapore? To hedge your bets you might consider geting a job with, or studying under, my next oldest brother. He's in Leeds. It might be an idea because previous Miss Singapores include one of my Dad's former students, followed by one of my Mum's old associates. And Carol, the new Miss Singapore as of yesturday (I am told), is my ( Read more... )