abeit macht fried
quicktype note-to-self when I can't seem to hold a pen / colleagues' eyes less batted if i am typing (hoorah the court stenographer from D.C. writing 'her' book while court in session saying no-one reads her work)..
recent living-Dilbertism example (circa last fri of Nov): i am tasked w/ SHORTENING a tagline. ie: MAKE IT SHORTER *while* keeping all the keywords = a longrunning puzzler w/ several options pulled off -> decent results while keeping to the orig brief. punchline: Boss -in esteemed wisdom- gets final say & provides their SHORTENED version of the new tagline. they have shortened it by ADDING a new word. so the shortened version is now longer. and that's how they want it.
nevermind the tale of carefully-constructed snappy rhyming bodycopy. client likes it but amends one word. it's the last word of the last line. and it no longer rhymes.
...... and then there's "side effects" .... motherfkkk. keep getting messages of alarm from boss: 'but you didn't mention the side effects'. but i really can't find the side effects (for this medical product) she's on abt. eleventh hour, after two weeks of this, finally discover it's her lingo: it's NOT side effects at all. when she says side effect she means: "additional benefits". takes two mins to wack them in innit