Fascinating

[syntart]

So, I'm always fascinated by people who somehow manage to develop the ultimate online advertising gimmick*. Take one helping of "cute!", add a few dashes of "have to keep up with it", and sprinkle liberally with "addictive." Then, add advertising. The users/players keep coming back, the unique views/clicks/views keep going up, and the owners rake

Comments

o noes, they got you

[ammitnox]

clickied!

also, i learned something today

[ammitnox]

Re: your first footnote. I'd noticed at book club that my use of the word "gimmick" was taken to mean a bad thing, when I didn't necessarily mean it that way. So today, I figured I'd look up the technical definition to figure that out. Apparently, the original use (1926) was "a device used for making a fair game crooked." I tend to think of it more as "an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal."

Re: also, i learned something today

[maroonmd]

huh. Iiinteresting... I also think of "gimmick" as a "device, scheme, or stratagem, esp. one designed to attract attention or increase appeal." But, minus the "ingenious or novel," and it has a connotation of "scam."

Re: also, i learned something today

[syntart]

That's a good point. I guess I do look at "gimmick" as a bad thing. Connotatively, I'm used to associating it with cheap marketing ploys. They need to use gimmicks to get you to purchase something that otherwise isn't worth it. I like your (aka the original) definition better, even if others may not take it for that.

Re: o noes, they got you

[sailormom]

All UR Syntart is belong to us...