Slacktivism
Slacktivism is the search for the ultimate feel-good that derives from having come to society's rescue without actually getting one's hands dirty, volunteering any of one's time, or opening one's wallet. It's slacktivism that prompts us to forward appeals for business cards on behalf of a dying child intent upon having his name recorded in the Guinness World Book of Records or exhortations to others to continue circulating a particular e-mail because some big company has supposedly promised that every forward will generate monies for the care of a languishing tot. Likewise, it's slacktivism that prompts us to want to join a boycott of designated gas companies or eschew buying gasoline on a particular day rather than reduce our personal consumption of fossil fuels by driving less and taking the bus more often. Slacktivism comes in many forms, but its defining characteristic is its central theme of doing good with little or no effort on the part of the person inspired to participate, through the mechanisms of forwarding, exhorting, collecting, or e-signing.