(LiVEJOURNAL) RED

Oct 18, 2006 19:14


Title
(LiVEJOURNAL) RED

Short, concise description of the idea
I'd like to see Livejournal support the (Product)RED campaign, a product branding for charity venture that raises money to fight AIDS in Africa.

Full description of the idea
This would bring Livejournal exposure via mentions on the (Product)RED blog or site and elevate the Livejournal brand by showing they are concerned. In turn LJ would put RED in front of the eyes of their many users, via icons, perhaps a template, and maybe even a launch day with neat codes like on Talk like a Pirate Day.
An ordered list of benefits
  • - good deed/karma
    - good branding
    - good publicity
    - no downside

An ordered list of problems/issues involved
  • The only problem I can see is if they have any non-competition contracts. Thus far their blog seems to be pretty positive about people pushing their brand.

An organized list, or a few short paragraphs detailing suggestions for implementation
  • icons

    templates

    special day site overhaul

    memes

    a $2 purchased logo for one's profile, like the balloons, for which the profit goes to the (RED) Global Fund

business, social action, § rejected

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