(no subject)
Taking advantage of the human affinity for stories: A narrative criticism of an ad campaign for Meningitis.
By: Amanda Meth
Date: April 2, 2011
Class: SPCH 2 Whalen
Human beings are story-telling machines. From religion to movies to books, there is something quite endearing to us about being presented a piece of work in the form of a story. It may come from the fact that people like feeling connected to different things and stories can be easily identified with. Everyone has gone through certain events in their lives and we enjoy it when we can find others who have shared a similar experience.
The artifact that I am going to be analyzing is a series of online videos that are part of an ad campaign for the prevention of meningococcal disease, called “Voices of Meningitis”. I am going to be utilizing a narrative methodology of analysis to break down the components of four different videos that are part of the ad campaign. I will also provide background information about meningitis and the frequency at which it occurs. I am then going to describe every video in great detail so that the reader will really be able to get a sense of the pattern that exists in each testimony. Lastly, I will form my own conclusion based on the application of the canons of narrative criticism.
Advertising is one of the most important aspects of the pharmaceutical industry; it is through advertising that consumers realize that there is something available on the market to help them with their health problems (and to sometimes worsen their health problems). Everybody in the modern world has shared the experience of viewing a drug commercial, usually characterized by people who face some sort of disruption to the enjoyment of their daily lives and resort to taking a drug so they can continue with their lives as they were living before. Advertising
By: Amanda Meth
Date: April 2, 2011
Class: SPCH 2 Whalen
Human beings are story-telling machines. From religion to movies to books, there is something quite endearing to us about being presented a piece of work in the form of a story. It may come from the fact that people like feeling connected to different things and stories can be easily identified with. Everyone has gone through certain events in their lives and we enjoy it when we can find others who have shared a similar experience.
The artifact that I am going to be analyzing is a series of online videos that are part of an ad campaign for the prevention of meningococcal disease, called “Voices of Meningitis”. I am going to be utilizing a narrative methodology of analysis to break down the components of four different videos that are part of the ad campaign. I will also provide background information about meningitis and the frequency at which it occurs. I am then going to describe every video in great detail so that the reader will really be able to get a sense of the pattern that exists in each testimony. Lastly, I will form my own conclusion based on the application of the canons of narrative criticism.
Advertising is one of the most important aspects of the pharmaceutical industry; it is through advertising that consumers realize that there is something available on the market to help them with their health problems (and to sometimes worsen their health problems). Everybody in the modern world has shared the experience of viewing a drug commercial, usually characterized by people who face some sort of disruption to the enjoyment of their daily lives and resort to taking a drug so they can continue with their lives as they were living before. Advertising