mexican cheese.
Last week I bought a package of cheese. This product was produced by the kraft corporation, so god only knows if it actually contained any actual milk related derivative.
All it consisted of was shredded cheddar and monterrey jack. It was your typical generic food stuff created by a large corporation for consumption by members of the working class. There really wasn't anything too noteworthy about it.
And yet the cheese was labeled 'mexican style.'
This caused me great distress.
Mexican style cheese. There was nothing even remotely connected to Mexico with this cheese, even stereotypically. No jalapenos. No spice. Not anything noteworthy at all. There was nothing in the flavor that one could derive any connection to Mexico or any other part of central america.
Beyond the flavor component, what are they trying to say with this marketing approach? I am confident that a respectable corporation like Kraft is not implying that their cheese products are similar to bath tub queso fresco, so what are they actually implying by labeling this cheese mexican style?
I would honestly love to know what some 20-something SMU marketing grad was thinking when he came up with this. It just makes no sense, and that bothers me.
***
Perhaps this issue is all part of the post-almost-dying-trauma. I learned one thing from that experience. It is not Jesus Loves Me(!), or Live Life to the Fullest(!), or Any Other Fucking Stupid and Trite Cliche(!). It is the value of pragmatism. It is about focusing on what you want in life, attempting to ignore distractions, and passing those that stand in your path so that you can achieve your personal goals. It is realizing that you can do anything, and that living life in pursuit of $$$s is generally fruitless but always meaningless.
Some people could read my position as being neo-nihilistic, but it's anything but that. It's about recognizing priorities and focusing on them. It requires one to attempt to disregard and ignore the selfish maxims of modern american culture without being cynical. It's tough to pull this off all the time, but I'm trying. It's ironic that stupid things like mexican cheese can help me to focus on the things that are really important and really matter.
All it consisted of was shredded cheddar and monterrey jack. It was your typical generic food stuff created by a large corporation for consumption by members of the working class. There really wasn't anything too noteworthy about it.
And yet the cheese was labeled 'mexican style.'
This caused me great distress.
Mexican style cheese. There was nothing even remotely connected to Mexico with this cheese, even stereotypically. No jalapenos. No spice. Not anything noteworthy at all. There was nothing in the flavor that one could derive any connection to Mexico or any other part of central america.
Beyond the flavor component, what are they trying to say with this marketing approach? I am confident that a respectable corporation like Kraft is not implying that their cheese products are similar to bath tub queso fresco, so what are they actually implying by labeling this cheese mexican style?
I would honestly love to know what some 20-something SMU marketing grad was thinking when he came up with this. It just makes no sense, and that bothers me.
***
Perhaps this issue is all part of the post-almost-dying-trauma. I learned one thing from that experience. It is not Jesus Loves Me(!), or Live Life to the Fullest(!), or Any Other Fucking Stupid and Trite Cliche(!). It is the value of pragmatism. It is about focusing on what you want in life, attempting to ignore distractions, and passing those that stand in your path so that you can achieve your personal goals. It is realizing that you can do anything, and that living life in pursuit of $$$s is generally fruitless but always meaningless.
Some people could read my position as being neo-nihilistic, but it's anything but that. It's about recognizing priorities and focusing on them. It requires one to attempt to disregard and ignore the selfish maxims of modern american culture without being cynical. It's tough to pull this off all the time, but I'm trying. It's ironic that stupid things like mexican cheese can help me to focus on the things that are really important and really matter.