ranting, because we can can can!
This article about the SciFi channel name change engenders in me this response. The very idea makes me wanna slap a bitch! Syfy? SYFY? NO! It sounds like a pet name for syphilis! They went through 300 names and picked this bullshit? "'When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,' Mr. Howe said. 'It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.'" Uh, no, honey. "Syfy" is how you'd text it if you were a) dumb b) mocking it. Your ignorance, it pains me.
Not to mention how incredibly insulting it is that they are rejecting the geek community with this bullshit. They are seeking to create "a more open and accessible and relatable and human-friendly brand". Human-friendly? Pardon me, what was it before? Just because we joke about burninating villages doesn't mean we're giving up our claim to humanity!*
It may be true that the SciFi channel was struggling to stay afloat and that its major demographic was the living-in-his-mama's-basement stereotype. But as most of you know, that doesn't necessarily reflect the geek community- and we're the ones they should be courting. As Tycho & Gabe know, there are plenty of resources in the geek world that remain untapped by the SciFi channel. But, shit, what did we expect? This is what happens when you have subculture-specific programming run by people who have no understanding of that group at all.
To be honest, I should admit that I am not actually a consumer of the SciFi channel and so they really could give a shit what I think.** I don't have a TV and I don't like watching TV in general. However, when I do watch TV, SciFi was on my top ten list of preferred channels. "Syfy", however, is untenable.
* Yeah, yeah, I know, bargain-brand buzzwords. But seriously. "Human-friendly"?
** Like they'd give a shit anyway.
Not to mention how incredibly insulting it is that they are rejecting the geek community with this bullshit. They are seeking to create "a more open and accessible and relatable and human-friendly brand". Human-friendly? Pardon me, what was it before? Just because we joke about burninating villages doesn't mean we're giving up our claim to humanity!*
It may be true that the SciFi channel was struggling to stay afloat and that its major demographic was the living-in-his-mama's-basement stereotype. But as most of you know, that doesn't necessarily reflect the geek community- and we're the ones they should be courting. As Tycho & Gabe know, there are plenty of resources in the geek world that remain untapped by the SciFi channel. But, shit, what did we expect? This is what happens when you have subculture-specific programming run by people who have no understanding of that group at all.
To be honest, I should admit that I am not actually a consumer of the SciFi channel and so they really could give a shit what I think.** I don't have a TV and I don't like watching TV in general. However, when I do watch TV, SciFi was on my top ten list of preferred channels. "Syfy", however, is untenable.
* Yeah, yeah, I know, bargain-brand buzzwords. But seriously. "Human-friendly"?
** Like they'd give a shit anyway.