Kinky Boots
I do not know if this movie will ever get to Singapore, but it is showing on KrisWorld on Singapore Airlines this month. It's a show about a shoe factory in dire straits, and how they courted the niche market of shoes for drag queens.
Behind all the expected twists and turns, and eventual happy ending, there are a surprising number of great lessons on marketing. From niche marketing to understanding the customer, the show presents it in an enjoyable fashion. So, if you ever fancied yourself as a marketer, perhaps you would enjoy the movie.
Also, the movie puts a human face to transvestites, a segment of society that is very misunderstood. Wish there was more character development on the main "transvestite", named Lola aka Simon, but at least he was not portrayed with the usual preconceptions. Man, he was quite a mean arm-wrestler! ;)
Behind all the expected twists and turns, and eventual happy ending, there are a surprising number of great lessons on marketing. From niche marketing to understanding the customer, the show presents it in an enjoyable fashion. So, if you ever fancied yourself as a marketer, perhaps you would enjoy the movie.
Also, the movie puts a human face to transvestites, a segment of society that is very misunderstood. Wish there was more character development on the main "transvestite", named Lola aka Simon, but at least he was not portrayed with the usual preconceptions. Man, he was quite a mean arm-wrestler! ;)