We've been working hard to optimize Socrates
www.socrates.com. This site posed a lot of challenges at first, but we've worked hard with the Director of Marketing and the VP to focus on the strategy. The Socrates site was barely optimized after it's new web launch, but we were led down a path to optimize for generic terms. These guys have been GREAT to work with!
After a week of data and input we've decided to focus on more specific terms. After all, who really looks for a divorce or bankruptcy kit under "legal forms?"
Socrates also scores a 95.5 on the 100-point Website Grader scale -
www.websitegrader.com Also - a note on the Buzz Entertainment Magazine website -
www.buzzentertainmentmagazine.com - the SEM campaign has been very successful, driving over 35% of traffic to their site.