Search Engine Marketing
I've been working with several clients lately on their search engine marketing campaigns, with mixed results.
One of the first campaigns is for Dramatic Weight Loss - www.dramaticweightloss.com in Atlanta. These guys have a solid campaign based on "weight loss" and several other keywords we've focused their website upon. The difficulty I have with these guys is that people have to call and schedule an appointment before they can buy online, so I can't accurately track their conversions (yet). I've really enjoyed working with Scott, Robin, Max and Dr. Mansfield the last few months. Their ads average between a 1 and 2 ranking. Their goal has always been to be number in the Atlanta market, They are very excited about what they do. I even went on their program and lost 36 pounds!
Recently we launched Buzz Entertainment Magazine. Buzz has been a difficulty because of the general name of the site and the frequency of the content updates. They also chose one of the longest freaking URLS I've ever worked with - www.buzzentertainmentmagazine.com. Since there was already a Georgia Tech Buzz and several other "Buzz Magazines" we've focused less on brand recognition and more on what the site does. We created multiple campaigns, each focused on a different section of the website. The Atlanta calendar of events campaign has been the most efficient, with a CTR over 7%. We were forced to reduce the monthly budget but we've managed to draw close to the same number of clicks by optimizing the website and focusing on the content. The editor, Jeyme, has already had a lot of experience with SEM while she was at citysearch so the process has been relatively painless.
I have another client I can't mention, but they are a legal forms seller, similar to legalzoom.com, and they have required the most help. From updating page titles, to editing incorrect metadata, to re-building the front page, to focusing on their top-selling SKUS in the Marketing campaigns, this has been the msot challenging project we have worked on. The client is thrilled with our work, but I can't wait until they are generating revenue beyond what their best months, back in 2008...
Brandon
One of the first campaigns is for Dramatic Weight Loss - www.dramaticweightloss.com in Atlanta. These guys have a solid campaign based on "weight loss" and several other keywords we've focused their website upon. The difficulty I have with these guys is that people have to call and schedule an appointment before they can buy online, so I can't accurately track their conversions (yet). I've really enjoyed working with Scott, Robin, Max and Dr. Mansfield the last few months. Their ads average between a 1 and 2 ranking. Their goal has always been to be number in the Atlanta market, They are very excited about what they do. I even went on their program and lost 36 pounds!
Recently we launched Buzz Entertainment Magazine. Buzz has been a difficulty because of the general name of the site and the frequency of the content updates. They also chose one of the longest freaking URLS I've ever worked with - www.buzzentertainmentmagazine.com. Since there was already a Georgia Tech Buzz and several other "Buzz Magazines" we've focused less on brand recognition and more on what the site does. We created multiple campaigns, each focused on a different section of the website. The Atlanta calendar of events campaign has been the most efficient, with a CTR over 7%. We were forced to reduce the monthly budget but we've managed to draw close to the same number of clicks by optimizing the website and focusing on the content. The editor, Jeyme, has already had a lot of experience with SEM while she was at citysearch so the process has been relatively painless.
I have another client I can't mention, but they are a legal forms seller, similar to legalzoom.com, and they have required the most help. From updating page titles, to editing incorrect metadata, to re-building the front page, to focusing on their top-selling SKUS in the Marketing campaigns, this has been the msot challenging project we have worked on. The client is thrilled with our work, but I can't wait until they are generating revenue beyond what their best months, back in 2008...
Brandon