Is *that* how they are getting people to join?
The army and the National Guard have always had, I think, weird taste in advertising. I was very unhappy with their graphic novel/computer game inspired ads from a few years ago where a CGI soldier achieves all kinds of stuff... it seemed they were gearing their advertisements towards 14-year old boys, and that squicks me a bit.
Here is another one that I just saw, for the National Guard:
Best shape of your life.
We'll get you fit. From the moment you start Basic Training, you'll find strength you never knew you had.
That's right, folks. Need to lose some weight? Forget the gym and personal trainers; join the National Guard. It's not like they do anything but weight-loss training... right?
Ugh.
Here is another one that I just saw, for the National Guard:
Best shape of your life.
We'll get you fit. From the moment you start Basic Training, you'll find strength you never knew you had.
That's right, folks. Need to lose some weight? Forget the gym and personal trainers; join the National Guard. It's not like they do anything but weight-loss training... right?
Ugh.