Rajeev Bakshi (Pepsi) on TV
I liked the way Pepsi recovered from all the damage caused by a NGO with regard to pesticides in colas.
You all might hav seen the recent ad on tv with Pepsi India CEO Rajeev Bakshi saying that Pepsi is very safe (with a testimonial from some Lab). I also liked the statement made by Rajeev saying that Pepsi is safe for you me and my children (something like that)....The best part is the Email Id of the CEO being displayed at the bottom of the screen...wow...now thats wat i call adding credibility!
This is not the only thing they have done...they have planned something called as Blue Billion Campaign...The Blue Billion campaign will see a special train (Painted blue) being run by the railways in October to ferry cricket lovers to ICC Champions Trophy match venues across the country to cheer team India.
This shows that Pepsi management is smart and very agile.
Am really shocked as to wat Coke is doing. Either they dont care or they are planning something big (which i seriously doubt!)
You all might hav seen the recent ad on tv with Pepsi India CEO Rajeev Bakshi saying that Pepsi is very safe (with a testimonial from some Lab). I also liked the statement made by Rajeev saying that Pepsi is safe for you me and my children (something like that)....The best part is the Email Id of the CEO being displayed at the bottom of the screen...wow...now thats wat i call adding credibility!
This is not the only thing they have done...they have planned something called as Blue Billion Campaign...The Blue Billion campaign will see a special train (Painted blue) being run by the railways in October to ferry cricket lovers to ICC Champions Trophy match venues across the country to cheer team India.
This shows that Pepsi management is smart and very agile.
Am really shocked as to wat Coke is doing. Either they dont care or they are planning something big (which i seriously doubt!)