The Crystal Ceiling: Is there still a distinction between "women’s" and "men’s" fantasy and horror?I found it interesting, and disappointing, that the panel was all women: Kate Elliott, Charlaine Harris, Nancy Kilpatrick, Jane Kindred, and Malinda Lo.I don’t know how many men volunteered, who picked the panelists, whether it was a man or a woman,
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C.H. mentioned an encounter with somebody at which she was told that she was lucky to have such good sales. She went away from that thinking, "Is it possible that I have good sales because I'm a good writer?"because I see it in other fields. My boss is a very successful genetics specialist, and one of the first women to receive certain accolades in her field. Apparently when she shows up at what she calls "old boys" events, she gets a lot of sideways glances because, in addition to being a woman, she's also Pakistani, and people simply don't expect her to be there ( ... )
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The received wisdom has been that boys (and men) won't read anything written by women or with women on the cover, but I wonder how true that is anymore? Boys might zoom straight to something aimed at the boy audience, but the more parents I talk to, the more I'm told that their boy is different from the stats--he reads anything that sounds fun, boy or girl writer or cover art, doesn't matter, unless the cover is way too pink and sparkly.
I'd love to hear some marketing person talk about UF marketing strategies. I know that many women's epic fantasies are gender neutral, or skewed male on the covers.
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I don't know about the rest of the world, but in the UK, urban fantasy is most definitely marketed to women. I can't think of many series that don't feature women on the covers - although a lot of them are scantily-clad and posing provocatively, so I'm not sure where that comes into it... The covers that don't feature women feature naked male torsos. And the books that have male protagonists generally have some neutral cover - like the Dresden Files books, for which the UK covers feature no people at all.
I wish I knew more about the marketing side of things because I'd love to know the reasoning behind these decisions and if they actually work.
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She did in the US versions. I remember specifically because I bought those books as a teen girl because of the chick with dragons on the cover. :)
Urban fantasy gets a lot of co-marketing with paranormal romance here. There's a significant crossover, to the point that the main differences are that urban fantasy usually contains more focus on the worldbuilding, sometimes more focus on the external plot, and a HEA is not guaranteed. I have seen books published as both paranormal romance and urban fantasy that I thought should have been marketed as the other. (Like, oh, the paranormal "romance" in which the hero was killed off at the end of the book. Yeah.)
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