guerilla marketing
We've done plenty of guerilla marketing in this campaign to save the show... bookmarks in books in the sci-fi section of the library, flyers under windshield wipers, stickers everywhere. But I like that kind of thing and I want to do more. So I'm thinking about doing a highway overpass sign for The Sarah Connor Chronicles, like this. But what
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Hmmm. Plywood is expensive these days, I think.
Some of our political signs are coroplast = corrugated plastic. Weatherproof.
If you do the bedsheet thing it would be easier than plywood, to smuggle to the installation site. Now that you mention the windshields, I guess wiffle-golf balls would be safer than rocks, and just as effective.
Finding a site, painting a sign, isn't that the easy part?
Where is the hook? How do you touch someone's imagination deeply enough to get them to the website, without, like, putting Savanah Weaver's picture on a milk carton (and really offending scarred parents)?
I tried unsuccessfully to get my daughter to start a teen letter writing campaign when our legislature started to debate raising the driving age. Even when people's rights are at stake, it's hard to motivate them.
Have you bought the DVD's for your local library?
I think people have to see the show, and understand it, in order to care enough to ask for more.
Maybe your comicals are a good place to start?
You did something amazingly creative there.
Suppose you offered a program at your community library, or scout troop, or community college art or English department. What about your town recreation department courses?
Do you have a community halloween costume party?
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Have you read this?
http://en.wikipedia.org/wiki/Viral_marketing
I'm still reading it. I'm thinking gun clubs, no problem. Cycling fora, probably not so receptive.
T.
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