guerilla marketing

Sep 25, 2009 05:02

We've done plenty of guerilla marketing in this campaign to save the show... bookmarks in books in the sci-fi section of the library, flyers under windshield wipers, stickers everywhere. But I like that kind of thing and I want to do more. So I'm thinking about doing a highway overpass sign for The Sarah Connor Chronicles, like this. But what ( Read more... )

advertising, freaking big push, sarah connor chronicles, finally something new to do, power to the people

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Comments 16

tackdriver56 September 25 2009, 14:57:20 UTC
The site you linked has a "How To" button, for cardboard signs, how to use an overhead projector to make clean large text.
Cardboard is cheap and often free. Old white bed sheets are used sometimes (wrap a string around a rock in each corner to hang it).

In this political season, a sign like this might just be part of the background noise.
Not that THAT would stop YOU. :D

How do people get attention, with a few words, and get the public to read or watch the "rest of the story" on a website?

"Roxy Bisquaint votes: Write in Sarah Connor!"

Your moniker has fewer negative associations than "Schmacky", even though her videos are quite compelling.

Any other distinctive phrase that could drag Google searchers to consider our show?

How about the most recent date code for Judgement Day (what is it now?), and then we each post it to our blogs and other fora, with the address of savethescc?

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zanpakto September 25 2009, 18:34:21 UTC
Did they ever 'splain why judgement day didn't happen? I watched T3 but I can't remember.

If you make the signs, you could do a political message in context to the plot of show. Free Sarah with her face. Ziera Corp Sucks. Or just "no fate". "Recycle your Metal" hehehe, please steal that one one from me.

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tackdriver56 September 25 2009, 20:28:47 UTC
"I watched T3 (snip)"
That was your FIRST mistake, JK.

Judgement Day was delayed after Sarah showed Miles Dyson the error of his ways, and he helped the Connors and Uncle Bob terminate Cyberdyne's developement of Skynet tech from the T1 terminator parts.

In the universe of TSCC, AI technology has reached the "tipping point", or critical mass, where the technology has become sufficiently widespread that self-aware AI has sprung up from several different places: a traffic control system, a chess program, Danny Dyson's (science fair?) project.

John Henry is supposed to be a properly raised "good AI" to protect humanity against the "enfants terribles".

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zanpakto September 25 2009, 22:40:54 UTC
Ah, but In my mind I still placed blame on T3 for delaying it because they decided to tell the story that way. I see now that events in T3 did not delay the original J-day. Thanks. I got mixed up.

In TSCC everything was going haywire, with multiple AIs, multiple time travels. I can't believe the future war was is ineveitable. I just think they have to track down the right piece and destroy it or train people not to make deadly AIs.

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cj2017 September 26 2009, 06:59:54 UTC
Never mind the sign falling off! I suggest you wear a wire and don't fall off the bloody bridge ;-)

This fandom needs you.

But it is a very nice idea!

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roxybisquaint September 26 2009, 10:28:38 UTC
I'm not exactly going to be hanging off the side of a bridge! It's an overpass with fencing and a sidewalk. So, not to worry. And I think it'll be way cool.

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tackdriver56 September 27 2009, 23:40:10 UTC
If I had done my homework better, I should never have doubted your preparation...

The website, savethescc.com, is already in place.

That webaddress is a simple enough thing to read quickly.

Your final crop of stickers, are simple, sufficient hooks.

If your banner is anything like your stickers, you should get some website traffic out of it.

I guess asking the questions you did in this post, raised doubts about your vision. Silly me, silly you.

What you've done already, should remove all doubt.

Follow your instincts, woman. You've got talent for this thing.

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roxybisquaint September 28 2009, 09:18:10 UTC
Hee. Well, as much as I'd like for an overpass sign to be lovely, that's not going to happen. This is quick and dirty, bare bones, publicity stunt guerilla marketing. I've already ruled out putting savethescc.com on there because, officially, I don't want to pull the site into these kinds of antics. I've got some ideas for the message, though.

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