Best sales technique ever.
My Human Resources Management professor has gotten around some, and he was tell us this story about an executive trying to get Wal-Mart to carry their version of Depends. I think they were called Pends or something.
Anyway, they had been trying for weeks, but couldn't quite get Wal-Mart to agree. So this exec goes to the Wal-Mart guys to pitch his case.
At the start of the meeting, the exec, who is wearing a set of their Pends diapers, stands up and say "Gentlemen, board members. I just wanted you to know... I am urinating right now."
My prof says the Wal-Mart guys were impressed enough to carry the product.
Anyway, they had been trying for weeks, but couldn't quite get Wal-Mart to agree. So this exec goes to the Wal-Mart guys to pitch his case.
At the start of the meeting, the exec, who is wearing a set of their Pends diapers, stands up and say "Gentlemen, board members. I just wanted you to know... I am urinating right now."
My prof says the Wal-Mart guys were impressed enough to carry the product.