Totally Unrelated
Do you eat the heel on a loaf of bread? Isn't it the same as all the other pieces of bread in the loaf, except that it has a rounded exterior? We used to fight over them as kids. My mom made wheat-bread, which at the time I thought was horrible, but now I wish I could have it daily. Anyway, the heel was the best part of the loaf. Not quite sure why, since it's the same as every other piece of bread, but we felt like we were getting more than anyone else.
On a completely unrelated note...I went into Verizon earlier this week to pick up the Jawbone II. It's supposed to be the best headset on the market, and while I've only used it for two days, I've been pretty impressed. Except that I can't get the volume any higher than "High" and that's not high enough for me. Anyway...right before I left, I asked if it was compatible with an iPhone, and the sales rep said yes and followed up with, "Don't tell me you have one of those?" Unfortunately I don't, and while I'd love to have one, I refuse to switch to AT&T from Verizon. The sales rep said something along the lines of, "We're coming out with a phone that will beat the iPhone." And that's when I realized he had no idea what he was talking about. How long has the iPhone been out? A year and a half? In that time, the competition has tried. It really has. But they've failed. They've failed because I haven't heard of them. You can't be some sort of leading competition if I don't know you exist. Probably the closest competition, in my mind, is the Android, but after reading this review, I think it has some catching up to do.
So iPhone competitors? In case you were curious, you need to market yourself like crazy. You're not going to get any sales if no one knows about your product. Create user-friendly software. Think simple - that's why Apple is successful and has their niche market. Make it sexy. Yes, phones can be sexy. Phones these days are expected to make/receive calls/text messages/pictures/videos/IMs. They should be able to take and save pics, play music, and save music as ringtones. Smart phones are expected to have their own OS, have quick access to the Internet, have a default mail client, an address book, to-do list, etc. I'd also expect to be able to download apps from an App Store or App Market. And of course the GPS and maps should be amazing. So, Verizon, one of your sales reps thinks that the phone you're releasing is going to be the next best thing on the market and will be able to compete with the iPhone. I hope you remembered to make it an amazing user experience. Cause part of your marketing campaign has to be word of mouth, and if your customers don't love the phone, they won't tell their friends. Then you will have failed.
On a completely unrelated note...I went into Verizon earlier this week to pick up the Jawbone II. It's supposed to be the best headset on the market, and while I've only used it for two days, I've been pretty impressed. Except that I can't get the volume any higher than "High" and that's not high enough for me. Anyway...right before I left, I asked if it was compatible with an iPhone, and the sales rep said yes and followed up with, "Don't tell me you have one of those?" Unfortunately I don't, and while I'd love to have one, I refuse to switch to AT&T from Verizon. The sales rep said something along the lines of, "We're coming out with a phone that will beat the iPhone." And that's when I realized he had no idea what he was talking about. How long has the iPhone been out? A year and a half? In that time, the competition has tried. It really has. But they've failed. They've failed because I haven't heard of them. You can't be some sort of leading competition if I don't know you exist. Probably the closest competition, in my mind, is the Android, but after reading this review, I think it has some catching up to do.
So iPhone competitors? In case you were curious, you need to market yourself like crazy. You're not going to get any sales if no one knows about your product. Create user-friendly software. Think simple - that's why Apple is successful and has their niche market. Make it sexy. Yes, phones can be sexy. Phones these days are expected to make/receive calls/text messages/pictures/videos/IMs. They should be able to take and save pics, play music, and save music as ringtones. Smart phones are expected to have their own OS, have quick access to the Internet, have a default mail client, an address book, to-do list, etc. I'd also expect to be able to download apps from an App Store or App Market. And of course the GPS and maps should be amazing. So, Verizon, one of your sales reps thinks that the phone you're releasing is going to be the next best thing on the market and will be able to compete with the iPhone. I hope you remembered to make it an amazing user experience. Cause part of your marketing campaign has to be word of mouth, and if your customers don't love the phone, they won't tell their friends. Then you will have failed.