Limbaugh Advertiser Exodus - Dead Air replaces Hot Air
In an essay called Rush Limbaugh's McCarthy Moment - No Common Decency the writer states: "When Edward R. Murrow discussed McCarthy's ongoing diatribes towards suspected Communists, he described McCarthy's 'primary achievement' as 'confusing the public mind'. Isn't that what Rush is doing, and has been doing, for the last fifteen to twenty years?"
Great comparison, and now what we are seeing is Limbaugh's fall from power, not on television, but on the radio waves and reported over the Internet. All of this happened in just one week through the power of networking. Outrage has spilled over after Rush viciously attacked a private citizen who just happened to be a woman. And now almost 100 advertisers are demanding to have their ads pulled from right-wing talk radio programs. I don't think the other guys are going to thank Rush for that! I'm looking for a complete list somwhere, and will add it when I find it.
Daily Beast: Rush Limbaugh Scandal Proves Contagious for Talk-Radio Advertisers
Ninety-eight major advertisers-including Ford and Geico-will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.
Read More
From RadioInfo.com
Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show
Via Daily Kos: Rush drags right-wing radio over the cliff.
To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."
The only thing wrong with that email is the last line. Women may be a "small percentage of the listening public" but we have some power with advertisers or these people wouldn't be running scared. We've done more in one week to get rid of Limbaugh than anyone has done in the last ten years.
This Story Has an Ending.
Look Out! Here it Comes, Here it Comes!
Great comparison, and now what we are seeing is Limbaugh's fall from power, not on television, but on the radio waves and reported over the Internet. All of this happened in just one week through the power of networking. Outrage has spilled over after Rush viciously attacked a private citizen who just happened to be a woman. And now almost 100 advertisers are demanding to have their ads pulled from right-wing talk radio programs. I don't think the other guys are going to thank Rush for that! I'm looking for a complete list somwhere, and will add it when I find it.
Daily Beast: Rush Limbaugh Scandal Proves Contagious for Talk-Radio Advertisers
Ninety-eight major advertisers-including Ford and Geico-will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.
Read More
From RadioInfo.com
Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show
Via Daily Kos: Rush drags right-wing radio over the cliff.
To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."
The only thing wrong with that email is the last line. Women may be a "small percentage of the listening public" but we have some power with advertisers or these people wouldn't be running scared. We've done more in one week to get rid of Limbaugh than anyone has done in the last ten years.
This Story Has an Ending.
Look Out! Here it Comes, Here it Comes!
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