Sometimes people ask me about my writing process. It's not very interesting, actually- it just consists of sitting in front of my computer with a blank text editor file open, writing, deleting, and rearranging dialogue until I hit upon something I think is funny. Some days I get lucky and think of a comic in 30 seconds in the shower that morning,
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STEP ONE of maybe possibly someday making money off of a webcomic is to MAKE A WEBCOMIC, not worry about synergizing your market potential or obsess over $2000 art displays. Do you know how to draw?* What is your preferred medium? What materials do you have access to? What kind of art are you doing? If you don't know the answers to these questions you're nowhere near ready to start a comic.
You don't even start THINKING of making a living off of your comic until you already have a substantial audience (I'm talking thousands, tens of thousands of people here). I didn't go full-time until I was getting over 30K people hitting my site every update day and even THEN it was touch-and-go for quite a while.
*you could argue that I STILL don't know how to draw and I wouldn't disagree with you, but my point still stands
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But yeah, I agree -- making the comic is more important. You have to have the goods in hand.
(Psst. Jeph? May I ask if you have any ideas for reaching a larger audience once you have a comic? Marketing is one of those things I admit that I don't particularly enjoy doing, and I'm trying to find a fun way to do it. (: )
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WHY SHOOT THE BREEZE ABOUT IT? WHEN YOU CAN BE ABOUT IT.
I'm just saying. I don't really know anything.
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There are three things a webcomic is truly made of...
Graft, Suffering and Luck.
(though personally I suggest starting with a pencil and paper and doing it because, gosh darn it, comics are fun. and painful.)
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If another quality comic comes along, people will read it, regardless of whether its style is similar to another. It takes less than a minute to read a webcomic. It's not about niches or art or merch. It's about making something that is interesting and funny and, as Jeph mentioned, updating it regularly.
So long as you aren't blatantly ripping off other artists' styles or jokes, there is no good reason for people to avoid one comic just because it is vaguely similar to another that they already read; if anything, I'd be more inclined to add that comic to the roster of comics I read daily.
As for fussing over the quality of your art, look at XKCD or SMBC. Enough said.
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The same can be said here: artists don't fill out niches, they create them. Which means the possibilties are pretty much limitless, and saying that "everything's already been done" is simply self-defeating and lacking in imagination.
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Have you heard of PVP? Sheldon? Starslip Crisis? Their authors wrote a frikkin' book called How to Make Webcomics, ferpeetssake! Come on.
http://www.pvponline.com/how-to-make-webcomics/
Oh, and Jeph - great work. Keep it up.
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