if you go with a dye that doesn't have ammonia in it, it's safe throughout pregnancy. but after the first trimester, it's safe regardless, from what my hair person has said.
Hormonal shifts can cause colors to come out differently than intended. At least that's what both my hairdresser and "What to Expect When You're Expecting" say. My hairdresser said that the red coloring I usually use could turn out more purple because of the hormones.
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there's also this article on baby center:
http://www.babycenter.com/404_is-it-safe-to-color-my-hair-during-pregnancy_3273.bc
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Its fine to use at any time
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