fritos chips away at women's sanity
Jezebel informs us that Frito Lay doesn't think women eat enough of their chips. (No, ladies, remember: we only like fruits, veggies, and, of course-- that eternal Lady Food, chocolate.) But the point is that Frito-Lay's is feeling the crunch, and not the kind that they'd like. So... they decided to give all their women consumers some bait that they'd really bite. Like... the most asinine website you will lay (haha?) your poor ladyeyes on.
Their Only in a Woman's World ad campaign features Super Clever advertising techniques that we women just fall for without even knowing what's going on. I mean, hello! Cursive writing? Hook, line, sinker! Chicks just FALL for that. Saying "girls" repeatedly and offering you, the sad pathetic ladyreader, to "be one of the girls"! Bang! Instant convert! Ladies, isn't that a dream come fucking true? See, it's 'cause, like, women spend their entire lives wanting to be at a slumber-party, or with the popular girls, or to eat some Frito-Lays (check that advertising effectiveness) with the cheerleaders.
So we've got cursive, lots of "girls" mentions, and even personalities. They're moms, bank assistants, clothing shop owners, and best of all, they're "fun, fab, and fearlessly female"! And did we mention they eat chips? Oh, they do! But not just any chips, and not without incessantly mentioning dieting or yoga or crying or emotions every .3 seconds. Because ladies, we're on diets. A lot.
And that's why we should be oh-so-fucking THANKFUL that finally Frito-Lay has made some products For Us. You know, 'cause we're this strange, rare group of, oh, 51% of the population, and now there are snacks made "just for you." Just for us! Goody, because until Frito-Lays came around and muted down the colors on the bags of chips, put pictures of vegetables on the snack bags, and pretended like they were health foods--because that's the only way we Women People eat anything, after all--we couldn't touch them, being on diets all the time and all.
Uh, yeah, let's hope that's not everyone. I think that just because you have a vadge and live in a Thin-Obsessed society, you don't need to be marketed to like some freak interest group with special "needs." Could someone pass the Pringles?
Their Only in a Woman's World ad campaign features Super Clever advertising techniques that we women just fall for without even knowing what's going on. I mean, hello! Cursive writing? Hook, line, sinker! Chicks just FALL for that. Saying "girls" repeatedly and offering you, the sad pathetic ladyreader, to "be one of the girls"! Bang! Instant convert! Ladies, isn't that a dream come fucking true? See, it's 'cause, like, women spend their entire lives wanting to be at a slumber-party, or with the popular girls, or to eat some Frito-Lays (check that advertising effectiveness) with the cheerleaders.
So we've got cursive, lots of "girls" mentions, and even personalities. They're moms, bank assistants, clothing shop owners, and best of all, they're "fun, fab, and fearlessly female"! And did we mention they eat chips? Oh, they do! But not just any chips, and not without incessantly mentioning dieting or yoga or crying or emotions every .3 seconds. Because ladies, we're on diets. A lot.
And that's why we should be oh-so-fucking THANKFUL that finally Frito-Lay has made some products For Us. You know, 'cause we're this strange, rare group of, oh, 51% of the population, and now there are snacks made "just for you." Just for us! Goody, because until Frito-Lays came around and muted down the colors on the bags of chips, put pictures of vegetables on the snack bags, and pretended like they were health foods--because that's the only way we Women People eat anything, after all--we couldn't touch them, being on diets all the time and all.
Uh, yeah, let's hope that's not everyone. I think that just because you have a vadge and live in a Thin-Obsessed society, you don't need to be marketed to like some freak interest group with special "needs." Could someone pass the Pringles?