britney spears gets speared in perfume ad

Dec 12, 2007 21:48

What happened to the days when I used to defend Ms. Spears (or should I say Mrs.)? Now, everywhere I look seems to be making me rile up against her. Like this recent commerical for her newest perfume, Fantasy. [Note: or maybe it's just new to me, her website gives the impression it's not the newest]

In it, Britney prances through a magical forest, as her "hunter" lusts after her. "He couldn't help himself," Britney explains. "There wasn't a single part of her that he didn't want to touch." But, oh no! She "is leaving for the goddess world tour." So what does he do? What would any man do?

He shoots her. He hunts her. He is, after all, a "hunter," as Ms. Spears voice-overs about her spearer. She gets hunted. Like Bambi. Or a pheasant.

image Click to view



Sure, shooting an arrow in the name of love may evoke images of cute lil' baby cupid, flapping aorund in his diaper helping folks get lucky. But the bow-and-arrow goes way beyond that. In fact, this made me want to puke.

Firstly, the "she was beautiful, and he couldn't help himself" could have been quoted from the "her skirt was so short!" bullshit that we hear rape-defenders spewing. "She has a vagina, she's sexy, he couldn't help himself!" I smell foul-play.

Then, there's the whole career-woman thing: the "goddess" had to "leave on world tour," because she has a career as a musician, so she had to leave. So, he "does something kind of crazy" and shoots her so she'll stay with him.

This commercial left me with the chills, and it definitely wasn't love. When Britney gets speared, she makes a sort of faux-"ow!" face, that definitely looks like she's faking the pain, and, in reality, enjoying it.



The lesson here seems to be: Hey guys! Want to touch a pretty lady but she has other things on her mind? Well, just shoot an arrow at her! Or slip some little pills in her drink! Then, she'll pretend to be angry, but she'll let you do whatever you want! So what if it's "kind of crazy"? After all, it's his "fantasy" and "everybody has one." Rape? Schmape! This is about fufilling fantasies!

Plus, don't you know how happy the "goddess" looks with an arrow through her back? She's just tickled to be skewered, thrilled to be hunted and finally shot, finally "living happily after."

Gross. It's apt that this is a perfume ad, because I smell trouble, and lots of it.

feminism, pop-culture

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