Interesting
Courtesy of cratuki:
http://www.blog.sethroberts.net/2006/11/26/brian-wansink-on-research-design/
How to make your research have impact: collect cool data. Data like 'people eat more popcorn in cinemas when given bigger buckets' (so far, Journal of Unsurprising Results). 'This happens even when they don't actually like the taste of the popcorn...' (Journal of Actually, Now You Mention it, I've Noticed That and Oooh, That's Probably Not a Good Thing.)
http://www.blog.sethroberts.net/2006/11/26/brian-wansink-on-research-design/
How to make your research have impact: collect cool data. Data like 'people eat more popcorn in cinemas when given bigger buckets' (so far, Journal of Unsurprising Results). 'This happens even when they don't actually like the taste of the popcorn...' (Journal of Actually, Now You Mention it, I've Noticed That and Oooh, That's Probably Not a Good Thing.)