Do you Drink Coke?? This is the web site
http://www. countercurrents. org/gl-mesbahi130105. htm I just took out a few main points.. I'd like to add that the last few chunks are the most interesting,a nd even if you lameos dont feel like reading it all at least look at the marked parts ***
Coca Cola was invented in the United States in 1886 as a medicine, rather than a drink, to stimulate the brain and the nervous system, from a mixture of coca leaves and kola nuts, sweetened with sugar, hence the name Coca Cola. It was not until 1893 that Coca Cola was sold and promoted as a drink. Gradually the cocaine was eliminated, but in order to maintain the stimulant effect caffeine was substituted.
Coca Cola, one of the world’s largest corporations, worth about ninety five billion dollars, owes much of its success to the massive marketing and advertising used to promote the product. It became a corporation early in the twentieth century and immediately began an aggressive advertising campaign throughout the US. The corporation used some advertising techniques of dubious morality, including funding the American Academy of Paediatric Dentistry and suppressing a World Health Organisation Report on healthy eating. The report stated that soft drink consumption contributed to obesity. But possibly the policy which caused the most public outrage was that of paying schools to sell Coca Cola in vending machines. The corporation realised that if they could sell Coca Cola to children, by the time they finished school they would become confirmed Coca Cola drinkers and would continue to buy the drink for the rest of their lives. This strategy was so successful that Coca Cola rapidly became the most popular drink in the US.
Coca Cola has a history of human rights abuse. “It is a fact that the soft drinks giant from Atlanta, Georgia collaborated with the Nazi-regime throughout its reign from 1933 - 1945 and sold countless millions of bottled beverages to Hitler’s Germany.” From Coca-Cola Goes to War, Jones E and Ritzman F.
While the corporation, back in the USA, was promoting Coca Cola as a morale booster for the US troops, their German representative, Max Keith was sponsoring Nazi events, including the 1936 Olympics and situating advertisements close to Nazi leaders at rallies. Sales of Coke in Germany went from zero in 1929 to 4 million cases in 1939. Coke became the most popular drink in Germany and in 1944 the company sold 2 million cases. When the Nazis began their invasions of Italy, France, Holland, Luxembourg, Belgium and Norway Walter Oppenhof, Coca Cola’s German company lawyer, and Max Keith were employed by the Nazis’ Office of Enemy Property. They travelled with Nazi troops and were responsible for setting up Nazi Coca-Cola factories in expropriated soft drinks plants in countries occupied by the Nazis. They staffed these factories with kidnapped civilians. (See:
http://xroads. virginia. edu/~CLASS/AM483_95/projects/coke/coke. html ).
But Coca Cola’s association with fascist regimes is not confined to world war history.
** In the 1970s workers at Coca Cola bottling factories in Guatemala were killed, in the 1980s Coke supported the Apartheid system ( for those of you who dont know.. Apartheid (meaning separateness in Afrikaans, cognate to English apart and -hood) was a system of legalized racial segregation enforced by the Afrikaner National Party government of South Africa between 1948 and 1990. Apartheid had its roots in the history of Dutch, French and British colonisation and settlement of southern Africa, with the development of practices and policies of separation along racial lines and domination by European settlers and their descendents, which persisted both before and after South Africa gained self-governance as a unified dominion within the British Empire.) in South Africa and in the 1990s they supported the brutal Abacha regime in Nigeria.
Currently SINAL TRAINAL, the Colombian workers’ union is promoting a world wide boycott in order to raise awareness of the intimidation, torture, kidnapping, illegal detention and murder of workers in the Coca Cola bottling plants in Colombia.
***On the other side of the world, in several South Indian states, including Kerala and Tamil Nadu, boycotts have been running for years, despite police repression, in protest against Coca Cola’s excessive water consumption, pollution of local wells and destruction of agriculture. The Corporation’s bottling factories have been pumping water from boreholes at such a rate that they have dried up the underground aquifers. They have also been distributing the sludge produced by the factory as fertilizer. It is true that this sludge does contain substances which fertilize the soil, but Exeter University analysed it for the Kerala Pollution Control Board and found that it contained dangerously high levels of toxic metals, including cadmium. These toxic metals leach into the ground water and are taken up by crops and therefore ingested by the local population. After the BBC aired a programme about this, Coca Cola was forced to stop dumping their toxic waste on the local population, but nothing was done to clean up the already polluted environment. The protest and boycott in India continue.
The Coca Cola Corporation owns four of the world’s most popular five soft drinks: Coca Cola, diet Coke, Fanta and Sprite.
Over the past five years, Coca Cola Corporation has realised that, as water resources dwindle worldwide, even more money can be made from selling bottled water. Their sales of water are growing exponentially. Brands include Bonaqua, Dasani (US) Kinley (India), Mount Franklin (Australia) Malvern (UK) and Ciel (Mexico), but soft drinks still account for 85% of their market (at the moment). They plan to expand massively in the bottled water market but most of their advertising will go into promotion of soft drinks. Soon Coca Cola, Pepsi and Nestle will be the three main corporations selling bottled water, an iniquitous market, often depriving people of their local source of spring water, and selling it back to them at unaffordable prices.
Now my friends, you see why I don't even buy soda.