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"ROADBLOCK ADVERTISING" its a type of advertising which is more lucrative in attracting and getting the notice of the consumers!!! this is nothing but
"Making use of the communication channels at the maximum level to gain maximum attraction of the consumers"
This type of advertisement which repeat the ad in the communication channels(TV,Radio,Digital media,newspapes,...) in frequent intervals or occupy the maximum of the ad space...its highly intended to have the brand awareness in minds of the consumer!!!
The roadblock ads are done in two circumstance
--->NEW PRODUCT LAUNCH<----
--->DRASTIC CHANGE IN THE COMMUNICATION STRATEGY OF THE BRAND<---
Some call Roadblock advertising a ‘sheer display of brawns’, which some brand it a ‘shrewd art of brains’; whatever be the cause, the effect is simple - people-talk! And if that’s what makes it a sellout, why not experiment?
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