What's with the annoying "Hold True" beer ads all of a sudden?

GIGS at BUDOKAN
BEAT EMOTION
ROCK 'N ROLL CIRCUS TOUR
1986.11.11~1987.2.24

(and below that)

ROCK'NROLL
ЦИРК
BOØWY
ОИЕНИЕ
ЭМОЦИЯ
I just felt like writing that all out. It's a really good live album, if the labeling is any indication. :D