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scriptedending in ohnotheydidnt

Indie Film Release Guide: March 22nd [An ONTD Original]

Mar 21, 2024 10:01

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nermal_kat March 21 2024, 18:28:53 UTC

I am curious to see how Immaculate will perform.

bodylikemind March 21 2024, 18:59:59 UTC

It's tracking low single digits right now

nermal_kat March 21 2024, 19:43:55 UTC

I saw that.. like $5 million on 2k screens sounds low for horror film 1st weekend.

scriptedending March 21 2024, 21:13:33 UTC

Oh yeah, for sure. Kind of shocked by that, honestly - usually horror does so well! I will say I don't think the advertising has been great, but I could just not be the targeted audience and therefore not getting ads.

robertsbox_xo March 21 2024, 22:01:42 UTC

its being distributed by neon so its marketing budget has been small

their films usually open quite low

murphyboy11 March 22 2024, 09:55:12 UTC

going to see it tonight! also might go see ghostbusters this weekend.

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