Amy Schumer's Barbie would've made her the butt of the joke
Amy Schumer’s #Barbie pitch was reportedly more comedic but “made Barbie the butt of the joke,” according to Mattel CEO Ynon Kreiz.
🔗: https://t.co/0WGpk5S538 pic.twitter.com/nBCD6TUgmC
- Pop Crave (@PopCrave) July 9, 2023
-a small tidbit in an article about the road to making a Barbie movie. A bit of long read but interesting. Some plot points are ( Read more... )
I dig the stylized ness of all the product here. Though I have to wonder if they just edited the MH one onto a white background because that was a popular stock image for the longest time.
"A confident Hasbro subsequently made the case to Walt Disney Co. that it should win the rights to manufacture and market Disney princess dolls, worth $500 million a year, away from a distracted Mattel. Mattel lost the Disney license, lost the Bratz case and seemingly lost all good sense. In "
lol I didn't know they had lost the rights TWICE.
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