Universal Music Group Announces Partnership With AI Music Company Endel

[stewie_e]

Universal Music Group has entered into a partnership with AI music company Endel to help its artists create AI-assisted music.

🔗: https://t.co/9zM06lYek3 pic.twitter.com/XXDEOGTAft
- Pop Crave (@PopCrave) May 23, 2023

Universal Music Group has announced a partnership with artificial intelligence music company Endel, a deal that will help its artists

Comments

[misandrylmao]

AI is absolutely going to be the death of real actual art.

[negative_fucker]

The one thing I stupidly thought was safe...

[olsens]

Maybe it's the Trekkie in me, but I've always struggled to grasp this outlook regarding technological advancement.

It's human nature to adapt. AI will likely dominate the arts initially, and that will be a very rocky path, but it's not unreasonable to imagine a future where artists (driven by creativity, one would assume) would find innovative ways to collaborate with or ingeniously challenge AI's influence.

[olsens]

Holy hera, the comments here are so gloom and doom! I don't belong, lol

[goldenhera]

Artists will be able to adapt but artists don't run industry, execs do. So, if a studio or record label head wants a particular visual/sound churned out quickly + for cheap, they'll opt for AI.

[olsens]

You raise a fair point. I think that responsible consumerism will need to play a pivotal role in discouraging the financial success of those business practices. Given our interconnectedness, constantly gathering information online, it's possible for us to progress towards that. The current landscape appears bleak; learning to navigate the complexities of online existence is its own obstacle. But! I believe in the potential for us to collectively adapt and prosper, even if I don't personally get to witness it in my lifetime.

[beegotry]

and you bet they can sell it in a way that you wouldn't even know its made by AI or make the AI-made music that people want if it makes a lot of money

never underestimate corporate greed