LJ's focus for 2009: branding, premium features, mechandising, and new partnerships
In the offshoot official community lj_advisory, a post was made yesterday on March 9th at 11am called Upcoming meeting on March 10, 2009.
Notably, there is a lot of focus around direct revenue features, as opposed to advertising revenue: "The expansion and enhancement of premium features are a big priority for LJ in 2009." This is unsurprising, with banner ads on the site reaching saturation (with most active unpaid accounts being Plus, and Basic accounts showing ads to all logged out users) and experimental advertising opportunities not appearing to have been wildly successful (sponsored communities, sponsored layouts, sponsored v-gifts, paid surveys, sponsored paid accounts, partner link space in Explore).
Notably, there is a lot of focus around direct revenue features, as opposed to advertising revenue: "The expansion and enhancement of premium features are a big priority for LJ in 2009." This is unsurprising, with banner ads on the site reaching saturation (with most active unpaid accounts being Plus, and Basic accounts showing ads to all logged out users) and experimental advertising opportunities not appearing to have been wildly successful (sponsored communities, sponsored layouts, sponsored v-gifts, paid surveys, sponsored paid accounts, partner link space in Explore).