LJ's
sales page says that "During 2009 LiveJournal is relaunching its brand and service."
SUP has LJ news items about
completing an advertising sales representative agreement with MediaCorp in Singeapore (Feb 9th) and another
exclusive agreement with sales house FISH for Ukrainian traffic (Jan 28th).
LJ has also just moved away from Six Apart ad serving links according to
changelog; the ad base now seems to be Doubleclick.