Comments | no_lj_ads: For those of you who have not seen <strong class="lj-user"><a href="/read/user/ljspeaks">ljspeaks</a></strong>

foxfirefey in no_lj_ads

For those of you who have not seen ljspeaks

Mar 14, 2008 11:46

A post has been made about an article has been made on the recent Basic discontinuation by thies (post deleted by user). The article is here.

( Ad notable quotes. Which, come to think of it, is most of it, really )

the press, staff talking, sup

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smeddley March 14 2008, 20:18:49 UTC

Trying to look on the bright side, there is one other way (besides being more intrusive) that advertisers can fight back - pay-per-click, vs. pay-per-view. There are plenty of sites that have made that shift, and other blogging sites (I know Blogger has it as an option) the 'owner' of the blog is the one who gets compensaion for the clicks.

I think advertisers are starting to wake up and realize that with so many people using adblock and people getting immune to seeing ads even if they don't, they're squandering a lot of money.

At least, I can hope.

foxfirefey March 14 2008, 23:37:02 UTC

Blogger's owned by Google, which means that they're able to offer that kind of an arrangement much more easily. If it was a third party like LJ trying to do that, they cost of the click would be spread three ways--to the ad company, to the blog company, and to the blogger--which might just make it not worthwhile to do anymore for the blog company.

A lot of the banner ads on LJ are already PPC. So, the intrusiveness is also supposed to up the PPC rate.

smeddley March 14 2008, 23:56:39 UTC

I think I'm suddenly depressed by the number of people who click on those things... at least none of the ones I've seen have warranted a click. :/ Then again, it seems every group I get has either a questionable drug deal, a lose weight fast plan, or a financial scam in it.

foxfirefey March 15 2008, 00:04:22 UTC

Tada!

foxfirefey March 15 2008, 00:10:27 UTC

And, of course, good advertising changes things a lot, too. I actually click on Project Wonderful ads around the comics I see, because I can find other nifty comics to read that way.

smeddley March 15 2008, 00:45:16 UTC

Sadly, the article seems to point out that most clicks are of the 'freebie' variety, people trying to get that "BRAND NEW iPOD!!11!!" *sigh*

But yes, even I agree that there are link (or ads) I would click on. I originally found Giant Microbes through a recommendation from a friend. Had it been a tasteful, non-flashing ad, would I have checked it out? Possibly. But there's that line and that defining word - "good". Bad ads actually make me shun a product (I still have never been into an Old Navy, I hated their commercials that much), while I don't know if I'm as effected by good ads as I should be (for instance, I buy whatever brand is on sale that week, go to whatever store is closer and more convenient or has what's on sale, and have a rather large streak of 'that's what I've always used because my Mom did' brand loyalty ( ... )

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