The Diet Pepsi Max sponsored theme has been up and running along with the the sponsored mood theme. The mood theme image is served from stat.livejournal.com, like other mood themes
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The thing that I don't think is understood here is that what is understood as "quality" differs between groups of people. Take a look here: http://www.livejournal.com/moodlist.bml?page=2 . The big difference between the Diet Pepsi MAX moods and the others are that the others aren't anti-aliased. Of course, there's a good reason for this - as you said, it's because it looks rubbish on non-white backgrounds, since GIFs don't support alpha channels.
But remember, we're talking about *marketers* here. DP's marketing department probably wanted the mood themes to look as good as possible. Unfortunately, they probably don't view their images on anything other than a white background. I wouldn't be surprised if LJ tried to use non-antialiased stuff at first, but then Pepsi rejected it saying they didn't want it to look blocky. Hence, anti-aliasing on a transsparent animated GIF.
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But remember, we're talking about *marketers* here. DP's marketing department probably wanted the mood themes to look as good as possible. Unfortunately, they probably don't view their images on anything other than a white background. I wouldn't be surprised if LJ tried to use non-antialiased stuff at first, but then Pepsi rejected it saying they didn't want it to look blocky. Hence, anti-aliasing on a transsparent animated GIF.
That's my guess, anbyway.
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It's a pity IE doesn't properly support PNGs, oh woe. Although I guess it would not have made much of a difference, since they wanted to animate it.
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~Lisa
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