A run down on sponsored mood themes

Jul 25, 2007 20:42

The Diet Pepsi Max sponsored theme has been up and running along with the the sponsored mood theme. The mood theme image is served from stat.livejournal.com, like other mood themes ( Read more... )

sponsored mood themes, ad blocking techniques

Leave a comment

ex_uniquewo July 26 2007, 04:09:32 UTC
Well, for what it's worth, wrote to feedback about Paid users seeing those.

Reply

ex_uniquewo July 26 2007, 12:32:15 UTC
So far, not good and even a bit scary. The first sentence of the answer I've gotten is
"Paid users do not see banner or textual ads while logged-in."

Okaaaay. So other ads are fine? Are we going to have more? I'm waiting for them to answer back.

Reply

foxfirefey July 26 2007, 16:22:17 UTC
Another policy, RIP. Ads are getting put into things that weren't designed to differentiate user levels, and it's easy to use that as a reason to not bother. And it conveniently gets paid eyeballs to increase the worth of the advertising at the same time.

Reply

ex_uniquewo July 26 2007, 17:46:05 UTC
*nods* Another thing I was said was: "Because of this, a sponsored theme will display in the same fashion to anyone who chooses to visit a user's journal; it's based on our principle that your journal is your journal, and you choose how to display it and what it contains ( ... )

Reply

foxfirefey July 26 2007, 21:41:54 UTC
There are more pressing problems--I doubt the user decline is due to ads, really. Spending time to try and satisfy the really picky is a bad investment when it could go to things that make revenue or increase usability or add features.

Accounts updating in the past thirty days has dropped below a million (990281), when last year on 06-17 it was 1191280. Active accounts are 1738171 whereas the last year had 1852211, so it seems like some people stay active but just post less. But the decline has slowed--March of 2005 had 1520011 posting in the past month/2644502 active--so maybe all of the work they're doing on UI and stuff will start turning the trend around at some point.

Reply

ex_uniquewo July 26 2007, 22:22:33 UTC
I know there are more pressing problems. But when you add all of these little things and the less little things... and, well, upon seeing them break another promise I felt like someone had to call them on it even if it's not that important. *shrug*

so maybe all of the work they're doing on UI and stuff will start turning the trend around at some point.
I am skeptical, to be honest. I'm not sure that many people pay attention or simply care about these changes. I know a lot of people on my friends list don't really care.
It's difficult to know what has slowed down the decline. People who usually don't get involved much have had many reasons to post for the last few months...

Reply

foxfirefey July 26 2007, 23:21:20 UTC
Existing people might not care, but if it makes it easier for newbs that will subsequently be retained, that's another matter.

Reply

ex_uniquewo July 26 2007, 23:35:53 UTC
If they are/become Plus users or Paid ones, no?

Reply

foxfirefey July 28 2007, 04:26:37 UTC
Even Basic users make revenue from seeing ads nowadays.

Reply

ex_uniquewo July 28 2007, 04:37:25 UTC
Sure but you know what? Were I a Basic user and not using Adblock I'd rarely see ads anyway. I tend to stick to my journal and mostly system-styled comment pages. I wonder about other people's habits, especially about the use of ?style=mine.

Reply

foxfirefey July 28 2007, 04:54:39 UTC
?style=mine won't get rid of ads on other people's journals. Two of my friends are plus. There are ads on news. There's also the benefit of having the eyeballs to view any sponsored content that's used. Basic users could join sponsored comms just the same as Plus and Paid. That's a value. So, while *your* habits wouldn't be conducive to revenue, it doesn't mean that Basic users don't have a bit of monetary value nowadays.

And new users aren't as sensitive about the ads, since they've never known LJ without the ads.

Reply

ex_uniquewo July 28 2007, 05:08:21 UTC
To be honest, I don't remember why I mentioned style=mine. And I have Plus friends too. I think.

So, while *your* habits wouldn't be conducive to revenue, it doesn't mean that Basic users don't have a bit of monetary value nowadays.

I never said that. Or did I? I just wondered if Basic users were "faced" with ads a lot or not. I have no clue. *shrug*

And new users aren't as sensitive about the ads, since they've never known LJ without the ads.
Hmmm. I don't think I agree. I think that the people who mind ads still mind, newbies or not and that people who don't mind them, don't mind them, newbies or not. And whether you care or not may also be related to demographics and what you're in LJ for.

Reply

foxfirefey July 28 2007, 05:16:45 UTC
I guess I just was trying to give examples of all the ways Basic users were improving the ad value--while it's true that they can avoid it like you do for the most part, I don't think most do.

In all the stats runs I did, newer users were much more likely to have Plus journals, as compared to older LJ folk who had to opt in to Plus. The ads are a default, and most of them don't bother to change it. Newer users don't have any "but LJ once promised!" to contemplate. Other places new users might have come from could be even worse--aka MySpace--and so LJ's level of advertising could even be a relief.

Reply

ex_uniquewo July 28 2007, 05:30:08 UTC
Yes but in both cases, it could simply be "a stick with what you have" situation. As you said, older LJ folk had to opt in. Why would they? Change == bad. OTOH, honestly, I think the people who care about what LJ promised were already a very little part of LJ. A lot of people happily switched to Plus. I think a good part of those who have Plus accounts now who have switched then too. I don't deny the default effect but we can't really know. Who are new users? Are they the same crowd as those who joined 2 years ago? LJ has changed a lot; it may attract a different crowd; it may not.

Reply

elfwreck July 26 2007, 18:19:06 UTC
Contradicts current FAQ: Paid and Permanent Accounts: You will never see ads on LiveJournal, even when viewing a Plus account's journal, as long as you're logged in.

I suppose they think that since we already see sponsored journal layouts, this is the same thing, and therefor "not an ad." (I sent a note to feedback.)

Reply

ex_uniquewo July 26 2007, 22:26:44 UTC
Glad to see I'm not the only one to think it's worth writing to feedback about it.

Reply


Leave a comment

Up