Apple is now generating top 10 hits
Debuting in the top 10 of The Billboard Hot 100 is still rare enough that only 18 songs have done so this century. The first title to make an entrance in this upper tier in 2008 is "New Soul" (Tot ou Tard) by an artist born in France and raised in Israel, Yael Naim. Who, you might ask? While you might have not heard of her when the year began, Naim's sudden fame is due to her song being heard in the TV commercial for the latest Apple laptop, the ultra-thin MacBook Air. So just as "1234" by Feist benefited from being used in an iPod Nano advert, "New Soul" blasts onto the chart at No. 9.
Kind of a catchy song...
Kind of a catchy song...