I liked this interview with Scott Badenoch of CreativeCitizen. It talks about the idea of incremental environmentalism--the idea that it's not realistic to expect people to switch to perfect environmentalism overnight, but there are small changes we can each make.
I have no association with CreativeCitizen or PlanetGreen (except being on TreeHugger's email list). I just thought it was an interesting article that applies to a lot of us here.
http://planetgreen.discovery.com/work-connect/scott-badenoch-creative-citizen.html?campaign=th_weekly_nl