KA-BOOM

[mnight]

This is an interesting way to change brand image. I know restaurants overall are being hit hard by the economy (yeah do I know) but well, I can't feel bad for some places (Applebee's, TGIFridays, etc.) because their food isn't all that great and their service standards are much lower than what I am used to.
Still, this will be interesting to see if this is effective. The commercials they are advertising this with are eye catching (hence I looked it up online).

Big BOOM