AdAge posted an excellent article last week: "And Then There's This Article: 7 Truths About Viral Culture". The interviewee was Bill Wasik, the somewhat sardonic "creator" of the flash mob concept (think of any type of viral or guerilla marketing campaign involving a group of three or more people, and you get the idea).

All I can say is: FINALLY. ( Read more... )

Telegraph: "A television commercial in which two school children's eyebrows dance to a soundtrack has become the latest online 'viral marketing' success, demonstrating the increasing importance of the internet in advertising."



Read the article here.