I'm an O - man myself

[mindpirate]

The promotions Team for the New series True Blood on HBO kicked into high gear with their Tru: Blood Beverage Commercials and all their advertising with fake merch, and the vampire websites etc...  They even got Gary Vaynerchuk from Wine Library TV to help out.

Check out this episode of Wine Library TV
Featuring Tru: Blood
http://tv.winelibrary.com/2008/09/05/a-special-weekend-episode-episode-534/
and
Check out True Blood the Series on HBO.