If you're Chuck Palaniuk anyway...You hold a contest to see who can pull off the most of it, in a solidly-quantified sort of way, and promise the winner gets a character named after then in an upcoming book.
This sort of extremity could only come from someone whose response to being told a book is "too intense" and "too disturbing" by a publisher is to write another one specifically created with the goal of being MORE SO.
This was how Fight Club happened; the originally-rejected book was Invisible Monsters.
I've read the latter and like everyone else seen the former on screen.
Invisible Monsters is twisted in all senses of the word as they apply to a novel. It comes highly recommended.
Chuck's currently-promoted work is the film premier of Choke, which I've neither seen nor read...and which happens to have been this past weekend.
For more details see
Chuck's own site.
The response from his people is wildly mixed, from "Fuck Yeah" to "This is ridiculous".
It deserves mention just because the way Hollywood works tends to work against bizarre or niche-market releases. If you can use people's egos to your own benefit, wonderful--hopefully it won't backfire.
I felt like a bit of a tool for posting this, but among other reasons, I find it screamingly funny that he never mentions exactly HOW he'd use your name.