I don't get it

[ludickid]

There's a very popular morning radio show here in SA, on the largest Spanish-language station. It advertises on buses, huge billboards, even television spots. It seems to be a wacky "morning zoo"-type of show, with wacky hosts engaging in zany antics that were last funny around 1970 (or, given my theory that Mexican pop culture is about twenty years behind American pop culture, 1950). The part I don't get is that the most popular feature on the show, featured in every single ad, is a drag performance.

A drag performance. On the radio.