I'm not so big into (pseudo?) self-advertisement, and if you're going to donate, just do it already... but if incentivizing helps, so be it. I'm not doing any of the fandom auction stuff, but I stole a neat Japan-fundraiser idea from the oh-so-lovely
reposoir; details
here.
In terms of the actual tragedy and the response on the internet and otherwise, I'm not going to get into it here. Suffice it to say that I'm doing and feeling what I think is appropriate for me to do and feel, and I sincerely hope that you're doing the same for yourselves.
Check out Inocchi with a cigar. Badass.