Kooky marketing surveys
I just answered a telephone marketing survey about peanut butter. Not such a big thing in the grand scheme of things, and I've done this sort of thing before. The designers of the survey wanted to know, on a scale of 1-10, how much I thought 2 peanut butter brands were such things as tasty, healthful, easy to use. These descriptions made sense. I used to work as an admin assistant in a marketing department, so I understand wanting to know what the customers think about your product/service versus a competitor's.
What didn't make a lick of sense were the questions of how I would score these peanut butter brands on being "creative," "friendly," "sociable," "old & stodgy," "youthful," and (heaven help us all) "progressive."
How on earth do these descriptions even make sense to someone? This is PEANUT BUTTER, for Pete's sake! Is someone somewhere honestly thinking "A party's not a party without my friendly, sociable peanut butter!"
And "progressive"? Heaven have mercy if your peanut butter is interested in politics and social theory. Watch out, it's going to rally the cereal and crackers and stage a PANTRY REVOLUTION!
*shakes head*
What didn't make a lick of sense were the questions of how I would score these peanut butter brands on being "creative," "friendly," "sociable," "old & stodgy," "youthful," and (heaven help us all) "progressive."
How on earth do these descriptions even make sense to someone? This is PEANUT BUTTER, for Pete's sake! Is someone somewhere honestly thinking "A party's not a party without my friendly, sociable peanut butter!"
And "progressive"? Heaven have mercy if your peanut butter is interested in politics and social theory. Watch out, it's going to rally the cereal and crackers and stage a PANTRY REVOLUTION!
*shakes head*