Object lesson in casual fat hate disguised as not giving a shit
In the last day, two different people asked what I thought of this certain blog post. Well, one directly and one asked her whole LJ friends list. I wrote some tweets, and then this morning dug in for a longer analysis. That analysis turns out to be longer than LJ comments allow, so I'm posting it here instead! For all of you
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I think probably Diet and Light or Lite are too familiar by now to really stand out as impactful, especially since there wasn't a lot of consciousness around the issue of making people feel bad about their bodies as a negative phenomenon when they were introduced, but my belief is that that makes them even more effective and insidious... we're unlikely to feel it when we look at them directly, but they swim all around our peripheral vision. For example... even though I know better than to internalize it (which is not to say I can completely help doing so), it says something to me about a person if they make a habit of drinking diet-branded pop. It may not be the exact same thing it says to everyone, but I'm aware that the branding has some effect.
I realized I was being kind of a jerk inside toward people who ordered skim milk in their lattes and cappuccinos where I work... because I'm receiving some kind of message about them from that choice. Well, also because it's a lot harder to achieve consistent and un-frothy aeration the less fat there is, but like... maybe they just like it better less thick! Maybe I don't know everything.
Haha just kidding. Of course I do. Happy new calendar year!
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Which is to say: i'm in ur data set, skewin ur demographics.
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