This web-page definitely gets a spot on the "Mock The Stupid" community.
http://www.nontoxic.com/air/aireoxcar.htmlCheck out this product description: (I've highlighted in bold the deja-vu moments.)
"Call us and avoid headaches, burning eyes and nausea and fatigue while driving. Avoid road smog and new car fumes. Aireox Research car air purifiers use activated carbon cartridges for the fumes and gases and dust, smog and pollen filters for the allergens and particles of soot and smog. Aireox car air purifiers purify air from new car chemicals and road smog. Lack of focus, difficulty in breathing, allergies, asthma, migraine, burning eyes, will improve with air filtration and an air purification system in the car. More and more people are sniffing, coughing, wheezing, and getting headaches and fatigue from chemical reactions and new cars are the worst. Smell of a new car from fresh plastic, paint, and upholstery is due to a toxic brew of harmful chemicals. Japanese auto makers are attempting to reduce fumes in cabins of future new cars. New-car smells are volatile organic compounds, VOCs from glues, paints, vinyl and plastics and carpets . Headaches, sore throats, nausea, and drowsiness come from prolonged exposure to high concentrations of new car chemicals. Driving or traveling in a new car will expose your brain to toxic emissions several times above acceptable limits. The new-car smell comes largely from chemicals known as volatile organic compounds, or VOCs. These leach from glues, paints, vinyl and plastics in the passenger compartment. They cause headaches, sore throats, nausea, and drowsiness, and prolonged exposure to high concentrations can lead to cancer. Sitting in a new car can subject riders to toxic emissions several times above the safety limits. The problem tends to dissipate after about six months-by that time you have lost quite a few brain cells and if a baby was in a new car he or she will be at a disadvantage .
Too bad these people had to loose so may brain cells while testing their product. :P