...until I went to the Snickers website and saw the extras - the homophobic alternate endings, and the recorded homophobic reactions of Bears/Colts team members while watching the ad.
Especially the one where it's better to drink anti-freeze andmotor oil than kiss another man, or that they have to resort to violence to overcompensate for their kiss.
Human Rights Campaign For Immediate Release: February 5, 2007 Luis Vizcaino | Phone: 202/216.1547 | Cell: 310/869.5700 Brad Luna | Phone: 202/216.1514 | Cell: 202/812.8140
Human Rights Campaign Condemns Violent and Homophobic Marketing Campaign by Mars, Inc.
HRC Urges Ads Be Pulled from Campaign
WASHINGTON - The Human Rights Campaign, the nation's largest gay, lesbian, bisexual and transgender civil rights organization, is calling on the makers of Snickers, and its parent company Mars Inc., to pull the ad campaign launched yesterday during the Superbowl. The ad features two presumably straight men who accidentally engage in a kiss and then try to distance themselves from any perception of being gay by "doing something manly."
Comments 4
I also dug the Oprah and David Letterman in love spot.
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...until I went to the Snickers website and saw the extras - the homophobic alternate endings, and the recorded homophobic reactions of Bears/Colts team members while watching the ad.
Especially the one where it's better to drink anti-freeze andmotor oil than kiss another man, or that they have to resort to violence to overcompensate for their kiss.
Maybe I am overreacting here, but...
Reply
For Immediate Release: February 5, 2007
Luis Vizcaino | Phone: 202/216.1547 | Cell: 310/869.5700
Brad Luna | Phone: 202/216.1514 | Cell: 202/812.8140
Human Rights Campaign Condemns Violent and Homophobic Marketing Campaign by Mars, Inc.
HRC Urges Ads Be Pulled from Campaign
WASHINGTON - The Human Rights Campaign, the nation's largest gay, lesbian, bisexual and transgender civil rights organization, is calling on the makers of Snickers, and its parent company Mars Inc., to pull the ad campaign launched yesterday during the Superbowl. The ad features two presumably straight men who accidentally engage in a kiss and then try to distance themselves from any perception of being gay by "doing something manly."
[etc. etc. etc.]
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Hey - that's ME in that picture there!! Hazzuh!!!
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