"shawty" songs

[kewlnonutz]

can someone explain to me the R&B/rap phenomenom of using the word "shawty" in the lyrics of nearly every song?

plies-shawty
tpain-buy you a drank (shawty)
lloyd-get it shawty
i know ive heard a few more, other these recently.

just sayin'...

more on this later. till then, thats all.... thanks