Save Veronica... Save the World
You learn the wackiest things from Google Alerts. Seriously, I'm adding a brand-new tag and there may even be Google-Alert-related-creative-user-icon-making in my near future.
Last night I received an Alert about the Mars for Bars campaign. Although the TV Show Veronica Mars was 'kind of officially' cancelled (long story including something about missing years and the FBI) a couple of weeks ago it hasn't deterred the show's fans in trying to get the show brought back for a fourth season this fall.
The idea of the campaign is for fans to send thousands of Mars Bars and Mars Bar wrappers to Dawn Ostroff, President of The CW Television Network, showing the huge amount of support there is out there for the show.
Sweet!
Now, Mars Bars aren't a native USA chocolate bar and need to be specially imported. This is where The Indian Food Store has jumped on board. They are based in the States and it looks like they are trying to get a hold of every single Mars Bar and Mars Snickers bar in the USA. As of writing this nearly 3,000 Mars Bars are being prepared to be shipped and even more Snickers Almond bars. Also, they are planning on raiding Canada tomorrow morning in an attempt to find more. The great Mars Bar Round-up of 2007. Good times.
I can't help but laugh at the following quote from the first post on TheIndianFoodStore - Bars for Mars Campaign Blog:
"UNBELIEVEABLE! That is first thing that comes to my mind when I woke up this morning! At first, I have to admit that I thought it was Ms. Dawn Ostroff's birthday and she must have desperately requested Mars bars from all her friends."
Lucky, Lucky Ms. Ostroff.
But can all this effort make The CW change it's mind?
Who knows. But a similar campaign did work for Jericho fans over at CBS. When CBS announced a couple of weeks back that Jericho would not be returning fans grabbed hold of a one word from the final episode - "NUTS" - and proceeded to flood CBS with peanuts. CBS wound up receiving 40,000 lbs of peanuts (over 18,000 KGS) in just a few weeks, with 10,000 lbs arriving on one day alone. That's a hell of a lot of nuts. CBS have now reconsidered their decision and have ordered another seven episodes of Jericho as a mid-season replacement.
I can't help but wonder what the Supernatural fandom would have come up with had it been necessary. *touches wood* Hundreds of '67 Matchbox Impalas? Hundereds and thousands of little packets of salt? Hopefully, if such a campaign is required in the future... *touches wood again and throws salt over left shoulder just to be sure* ...someone can think of something a little better. But I do kind of like the salt idea...