If you not seen these drop everything and go watch. You may die of laughter, but you'll love every moment. Shirtless Old Spice man.
What was it: The marketing team took the shirtless Old Spice man and let him respond to anything he felt like answering online (280+ 40 secon comercials writen, shot, posted in 2 days to live questions). Tweets, YouTube, site chats, etc. Hilarity ensured. All filmed in my home town of Portland Oregon.
Swandive!
Search under responses and just keep clicking through.
http://www.youtube.com/oldspice#p/c/484F058C3EAF7FA6